Target audience: Men and women who are looking out for new and stimulating experiences and who would be interested in an outlet that appears to be different from the norm. Many may be in unrewarding jobs and and are constantly on the look out on the web for excitement and stimulation. Brief: Create a campaign to launch the brand of Coco de Mar as an erotic shop to tease the senses. Whet people's appetites to came and experience the sensual environment of Coco de Mer an doffer a hint of the erotic to trigger their arousal. Creative: To accompany the press and poster campaign, a banner was developed to target the audience on the web. The banner appeared shorter than normal length and visually made to resemble skin. When the audience put their cursor on it, the normal hand graphic became enlarged and animated in a stroking motion. As they moved the hand cursor over t heskin, thereby stroking it, the banner 'extended' to normal length, accompanied by sounds of erotic gratification. Once the banner was 'fully extended' the Coco de Mer logo appeared.