We created a 2/1 print ad with one of advertisings oldest visuals: an eyecatcher. But by positioning it in the middle of the page on a skin-coloured background – it helped to make our gay target group think of their object of desire when looking at our ad.The headline inside the eyecatcher: New! Stuff for gays.www.beate-uhse.com

The result was very pleasing: During our campaign, the click rate on the linked website, www.beate-uhse.com, increased by 5%.