After one of Latin America’s most significant merger between banks Itaú and Unibanco, little attention was paid to Espaço Unibanco, a traditional arts centre and cinema, and one of Brazil's cultural keepsakes. As partners of Itaú, we had the opportunity to revive the arts centre’s identity, thus providing a startling brand experience endorsed by the bank.

The logo has varying elements and, as cinema, allows endless possibilities. The predominance of black symbolises the cinema room, while the composition of elements characterises a film projection. Nonetheless, the logo respects Itaú’s consolidated orange colour and typography.

Our work combines elements to consolidate Espaço Itaú de Cinema as the home of good cinema in the main cities of Brazil: Rio de Janeiro, São Paulo, Brasília, Salvador, and Porto Alegre. In addition, it introduces a compelling form of sponsorship to the Brazilian public – one of the world’s most important banks endorses and invests in multiple art and cinema centres. Itaú, the 'bank of transformation' has beautifully aligned what it claims to what it does.