Cannes Lions
GROUND ZERO, Los Angeles / ESPN / 2008
Overview
Entries
Credits
Description
College GameDay connects you to college basketball in a way no other program can. In these spots, all the knowledge, insights, and passion of our hosts literally become part of the fan, as the heads of Jay, Digger, Hubert, and Rece have grown on the GameDay viewers’ bodies. These talking heads represent everything the fans have learnt about college basketball by watching GameDay. Thanks to the fans' dedicated viewing, they're well-informed, insightful, and passionate about the game. Viewers are left with one thought: GameDay puts you in the know, bringing you as close as any fan can get to the game.
Similar Campaigns
12 items