Cannes Lions
DDB CHILE, Santiago / ESSO / 2007
Overview
Entries
Credits
Execution
By 10 minutes into the program, we see the credits appearing as if the programme is finishing. Then we listen to a discussion between the programmers. One of them wanted to go immediately to Esso On The Run to eat the Sandwich of the Month, and the other wants to wait for the programme to end. A discussion begins, while we see the credits passing up and down on the screen.
The conductors keeps speaking to camera as nothing is happening.
Outcome
The Sandwich of the Month supply, became very well-known thanks to this TV innovation. The sale grew in a 25% in relation to the previous month.
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