To achieve such a goal we used a whole page of the daily edition as content in the ad. The ad begins on a previous page with a little ad in the corner: a picture of a computer’s mouse and a copy that says “click here to enhance it”. As you flip the page you’re able to see it totally zoomed and a copy line: now you can read “Estado de S. Paulo’ on the internet in the same way you read it in the paper”.

A 30% increase in the total of clicks at the new service.