Cannes Lions

ESTHE WAM PERMANENT EYEBROWS

OGILVY & MATHER JAPAN, Tokyo / ALFINE CO. / 2010

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Usually, eyebrows do not fall off our faces. Disappearing eyebrow makeup is a very critical issue for women. Our target understands that their eyebrows are the crucial point that determine how their faces look. At the same time, they are tired of fixing their makeup everyday. Facial art makeup won't disappear nor require any touching up.Expanding this beauty regimen helped address the needs of these women.