Cannes Lions

ESTRELLA DE LEVANTE

VILLARROSÀS, Barcelona / DAMM / 2012

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Execution

SOS 4.8 is a music festival that started in Murcia in 2008. 10,000 people attended the first year. Four years later, this figure has been estimated at 80,000. As the festival's official sponsor, Estrella de Levante is convinced that its success lies in the great atmosphere created by the people attending the festival.It could be said that people are the festival's headliners and we've reflected this by recreating the covers of well-known albums. These covers don't show famous musicians but anonymous people. The people that make you want to go back the next year.

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