One of the keys to Estrella Galicia is how it strives to achieve the maximum identification with users. Basically, the brand talks their language.This was how “Let the whole of Galicia hear you!” came about a creative concept that summed up “They’re going to hear you at Estrella Galicia’s next concert.”We chose a setting that could not have been anything other than a live concert and looked for a way of interacting that was original and that also formed part of the “language” of users: who has never shouted out to someone at a concert?