Cannes Lions
MORTIERBRIGADE, Brussels / EQUAL PAY DAY / 2020
Overview
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In this film we used the song 'Pregnant woman are smug' by Los Angeles Comedy duo Garfunkel & Oates.
An impossibly catchy song poking fun at one of society's sacred cows: the pregnant woman. The song which mocks prissy expectant mothers who insist that they don't care whether it's a boy or a girl as long as it's healthy or refuse to divulge the sex or chosen name of their baby, really struck a chord.
The irony fits perfect with our film, and makes this the ideal soundtrack for our message.
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