Colombia is a very diverse country in many areas. Interestingly, brands, media, and influencers often show the same things. But there is another Colombia, which bears the stamp of our country's origins, a Colombia that is about to disappear due to a lack of visibility. This is the story of Don Abel, the only namer of plants, an artist, botanist, and exponent of the Nonuya culture from the Amazon.

For this reason, we created Club Colombia - Una historia Nonuya, the first special edition created to immortalize and pay tribute to our history and culture through a reinterpretation of Don Abel Rodriguez's work applied to our cans.

The first special edition created to immortalize and pay tribute to our history through the work of Don Abel Rodriguez, a Nonuya artist from the Amazon. An edition that turned supermarket aisles into art galleries and streets into the voice of nature, bringing a never-before-told story closer to the new generations. Leaving a mark at every event, bringing together all people with the purpose of perpetuating a culture on the brink of extinction.

- Club Colombia is the iconic brand of the country, and for this reason, it carries the name of Colombia in its brand. As an icon that represents us, it has the duty to highlight, rescue, and watch over everything that it means to be Colombian. And being Colombian is to recognize that the native cultures of the country deserve to be eternal.

- Colombians aged 24 to 35 have shown a growing trend towards local brands that not only offer quality products, but also have a social and cultural purpose. This trend can be attributed in part to the increasing social awareness in Colombian society and the desire of many consumers to support brands that have a positive impact on the community. Additionally, the cultural diversity and richness of Colombian heritage have led many consumers to seek out brands that celebrate and preserve these

Inspired by the work of Abel Rodríguez, a self-taught Nonuya artist, we designed a collection of special editions - the first graphic encyclopedia of the Amazon. This collection seeks to immortalize each of the plants named and painted by Abel. In collaboration with the artist, we selected the most relevant plants for the Nonuya community. We used his illustrations to design different cans that would gradually rescue our botanical heritage and help conserve a culture in danger of extinction. These same illustrations were the primary resource for the communication campaign. We included over 2 million cans featuring Abel Rodríguez's work in 4-packs, which were then displayed as works of art in supermarkets and put up for sale with the objective of reforesting our Amazon. For every beer sold, a tree was planted.

Increase of +50 BPS in market share during the launch month.

+90% increase in positive brand sentiment.

+10,000 trees planted in the Amazon.

+1 million cans distributed nationwide.

+15 million people reached.

+12 million impressions.

+$300,000 USD in free press.

+200 families benefited from the planting.