Cannes Lions
LEW'LARA\TBWA, Sao Paulo / ESSO / 2011
Overview
Entries
Credits
Execution
On the asphalt of the Anchieta highway’s slow lane, on the right, we printed:WITHOUT ESSO ETHANOLAnd on the fast lane, on the left:WITH ESSO ETHANOL
Outcome
More than 100,000 vehicles drive through Anchieta Highway everyday. In the end of the week, Esso Ethanol showed its power to almost 1 million drivers.
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