Cannes Lions

ETHANOL

LEW'LARA\TBWA, Sao Paulo / ESSO / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

On the asphalt of the Anchieta highway’s slow lane, on the right, we printed:WITHOUT ESSO ETHANOLAnd on the fast lane, on the left:WITH ESSO ETHANOL

Outcome

More than 100,000 vehicles drive through Anchieta Highway everyday. In the end of the week, Esso Ethanol showed its power to almost 1 million drivers.

Similar Campaigns

12 items

The French Exchange

PUBLICIS•POKE, London

The French Exchange

2020, RENAULT

(opens in a new tab)