Cannes Lions

ETHICAL POMEGRANATE COMPANY

FIRE STATION, Los Angeles / POM WONDERFUL / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

The brief from our client asked for a mailer/packaging solution for a flash drive which housed PR materials (photography, advertisements and link to the website) in effort to encourage journalists to write about Pom.

Execution

The apron holding the pom hands came from a series of ideas of which two were produced.

Outcome

The apron proved so popular, it’s now in its second printing and currently selling on-line at the POM store.

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