Cannes Lions

EUKANUBA DOG FOOD

GREY MEXICO, Mexico City / PROCTER & GAMBLE / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

The results: since this is the first time anyone has used the dog’s tail as a medium, not only were people in the streets amazed by this invention, but it also featured in many blogs and different media, and most importantly, sales increased 3% in the month of the implementation.

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2019, COLGATE-PALMOLIVE

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