Eurobest
PUBLICIS CONSEIL, Paris / ORANGE / 2016
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For us, football fans are the real stars of the Euro 2016.
To illustrate that, we launched the film ‘The Recruiter’.
An epic quest where Zinedine Zidane is the head of a recruitment search centre in charge of finding the very best supporters.
To succeed in his mission, the ex top player sends one of his junior assistants, Henri, to travel across Europe and invite the best supporters to the competition.
This young man, a little clumsy and endearing, will be with the supporters: in the stadiums, large and small, in their homes, in their cars and on their scooters after a victory, during a marriage proposal in the stands… to recruit the most passionate ones, under the watchful eye of Zidane.
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