this campaign was planned as an excursion into the near future -- promotion of the new centre of the capital city. The headline "IN 2010 we will be somewhere else" means movement not only in time and space but also in quality of living.

OOH advertising has been placed mainly in the city centre locations - near to big shoping centres. citylights were used to present maps to show where we are now and where we will be in 2010.Other media: 3D print, web, boomerang cards.