Cannes Lions

Even Divas Are Believers

LUCKY GENERALS, London / HOSTELWORLD / 2018

Film
Film

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Overview

Description

In this film we see singer and world-famous diva, Mariah Carey, accidentally booked into a Barcelona hostel by her assistant. Her anger dissipates as she and her entourage are surprised and delighted by the hostel’s fantastic, modern features such as the smart dorm room and the lovely private room with en suite.The film ends with Mariah dancing on a table with other travellers (and doves) to her very own double platinum hit Fantasy, in the hostel’s cocktail bar. The ad ends with the line ‘Even Divas Are Believers’.

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