Eurobest

Evening Snacking

DIGITAS, London / KELLOGG'S / 2018

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Overview

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Credits

OVERVIEW

Background

In a category that is in double digit decline, how do you get great-tasting cereal like Crunchy Nut into the audience’s routine outside of breakfast time?

Similar Campaigns

12 items

THE BILLBOARD WITH NOTHING TO HIDE

GEORGE PATTERSON Y&R, Melbourne

THE BILLBOARD WITH NOTHING TO HIDE

2015, FARM PRIDE FOODS

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CRUNCH TITLES

GREY WORLDWIDE, Dusseldorf

CRUNCH TITLES

2013, KELLOGG'S

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HEALTHY CHOICE MEALS

LEO BURNETT TORONTO, Toronto

HEALTHY CHOICE MEALS

2010, CONAGRA

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ANCHOR BUTTER

CHI & PARTNERS, London

ANCHOR BUTTER

2009, ARLA

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1 Cannes Lions Award
ALL-BRAN CEREAL

LEO BURNETT USA, Chicago

ALL-BRAN CEREAL

2008, KELLOGG'S

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UNI PLANT STEROL MILK

BATES TAIWAN, Taipei

UNI PLANT STEROL MILK

2008, UNI PRESIDENT (THAILAND) CO.

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SPECIAL K

JWT, London

SPECIAL K

2008, KELLOGG'S

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POP-TARTS

STARCOM IP, Chicago

POP-TARTS

2005, KELLOGG'S

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PICKERS FINGER FOOD

SAATCHI & SAATCHI, Frankfurt

PICKERS FINGER FOOD

2005, McCAIN

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SPECIAL K CEREAL BARS

VIEW, Cascais

SPECIAL K CEREAL BARS

2004, KELLOGG'S

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SANTAL GRAPE JUICE

DPZ, Sao paulo

SANTAL GRAPE JUICE

2003, PARMALAT

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KELLOGG'S CORN FLAKES

J WALTER THOMPSON ITALIA, Milan

KELLOGG'S CORN FLAKES

2003, KELLOGG'S

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