The crime rate is on the rise. So the Eveready Panic Alarm couldn’t have arrived at a better time. At 115 decibels, this tiny personal alarm is a real screamer. There was one problem though, most people had never heard of it. Or seen how it worked.An interactive poster was designed not only to demonstrate how simple it was to use the alarm, but to also allow consumers to experience just how loud it could be.

The posters created a lot of buzz, not to mention noise.