Cannes Lions

Eveready Underwater Torches - Tank

REDIFFUSION Y&R, Mumbai / EVEREADY / 2017

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The greatest source of light is the Sun. But there are places under water where its light can't reach. We created various landscapes from beneath ocean, showing them in bright daylight with a simple message, 'Where the sun can't reach.' The diver is shown holding Eveready waterproof torch as the sun itself showcasing the strength of the product.

Execution

Beautiful landscapes like a chariot from remains of and old ruined city, a crashed airplane and an WWII army tank submerged underwater were designed and made to look as if they are left untouched in a deserted landscape on grounds in the broad daylight. The diver is holding Eveready Waterproof Torch as the sun itself showcasing the strength of the product. Beautifully camouflages marine life was added to make it real and add the element of intrigue.

Outcome

Eveready Water Proof Torch is the top choice of divers, water sports enthusiasts and life guards in Lakshwadeep Islands, Andamans, and the Konkan belt. It has successfully positioned Eveready as the most preferred brand with a 17.3% increase in the sales.

Similar Campaigns

12 items

Shortlisted Dubai Lynx
Funny things off the top of my head

SAATCHI & SAATCHI DUBAI

Funny things off the top of my head

2019, HEAD & SHOULDERS

(opens in a new tab)