Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / TRANSPORT ACCIDENT COMMISSION / 2017
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The ‘Consequences’ TVC depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air.
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