The campaign’s TV ad showed the members of the popular TV show Unlimited Challenge sharing Coca-Cola bottles with the special Share a Coke messages.

Message of hope were presented for the New Year’s ad while the ad about love showed love messages for the St. Valentine’s Day season.

Limited edition Share a Coke bottles were sent to celebrities and the campaign spread as they shared their Share a Coke experience on Twitter and Facebook.

In particular, the Campaign received public spotlight when Share a Coke message cheering for Kim Yuna, Korea’s figure skating star, was shared on Facebook during the Sochi Winter Olympics.

The campaign was also promoted via magazines, blogs, event webpage. Share a Coke ad on bus and taxi shelters received special attention because the copy was written by Ha Sang Wook, a famous SNS poet.

Later, a large digital vending machine was set up at a plaza so that people could instantly create their own Share a Coke messages on site.

The campaign was very successful.

Compared to the previous year, Coca-Cola’s total volume increased by 7.7% while the brand’s package volume and volume share grew by 2.0% and by 3.5%, respectively.

In the most preferred brand of the non alcoholic ready-to-drink category, Coca-Cola grew by more than 1.0% and the number of people consuming Coke more than once a week grew by over 5%.

In addition, consumer engagement and total buzz also recorded a significant growth that is 60% above the targeted level.

Based on these results, Share a Coke can be regarded as a successful campaign that strengthened both sales and customer loyalty.