No one should sit in silence on Time To Talk Day, so we went to the one place you aren’t allowed to talk, the cinema… and banned movies for the day. Transforming the usually quiet and stuffy space into an enabler for chat. This gave people a place to talk about mental health where they couldn’t normally do so. Helping break the stigma, which is the number one barrier to recovery.

No one should sit in silence on Time To Talk Day… not even in the cinema.

That’s why this year we partnered with Everyman Cinemas and turned up the lights (a bit),

opened the bar, banned movies for a day, invited people to come and talk in the cinema for once. Turning the once quiet and anti-social space into one where hundreds of people could come and talk about mental health.

The campaign contributed towards the wider TTTD activity taking place throughout the day. The ‘Movie Ban’ itself delivered reach figures of 3.2 million people on the day.

As part of the wider TTTD story, TTTD delivered –

Instagram: 3.5k mentions

Twitter: 114k uses of the hashtag #timetotalk

Website: 47k visitors on the day (10X increase on the average daily visits)

#timetotalk was the number one UK trending topic on Twitter from 8am - 4pm on the day of the event.