Cannes Lions

Everything in Black & White

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / LEICA / 2017

Awards:

1 Bronze Cannes Lions
Presentation Image
MP3 Original Language
MP3 Original Language
MP3 Original Language
Film
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Overview

Entries

Credits

OVERVIEW

Description

Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty.

It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.

Execution

Minimalist animations were created using both digital and analog methods such as projection and stop-motion, photographed and shot with M-Monochrom.

Outcome

The film is helping Leica maintain its iconic position in the photography world. And, although this specific camera is a niche product, Leica Store in São Paulo is currently having a great year in terms of store traffic (up around 20%), and sales (nearly 10% increase).

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