Cannes Lions

EVIAN

OGILVY & MATHER JAPAN, Tokyo / DANONE / 2011

Overview

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Credits

Overview

Description

The Evian bottle is floating in pink space (implies the internal system), which vibrates and splits up in line with the background music. They dance and increase in quantity, filling up the whole space before bursting and splashing. Lastly, we realize that this scene was occurring in our woman's cells.

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