The Evian pop-up spa was both a media and messaging experience that truly captivated consumers. As visitors took part, they became immersed in Evian's equities - freshness and purity - and were personally engaged in a demonstration of Evian's positioning: water that makes you look and feel good. This one-of-a-kind property was solely owned by Evian and fully branded at every juncture, from the design of the spa to the elements of the treatments.

The pop-up spa established Evian as part of the beauty mindset through spa visits and press coverage. Additionally, it delivered $300M of added-value from the executional partnership with Hachette. The spas are now a core Evian marketing element, with activation plans in NY as well as LA next year.