The Diesel Playhouse, who was hosting Evil Dead: The Musical wanted to increase ticket sales to the general musical lovers. The problem was that the target audience believed the musical to be gory and gross rather than campy and fun.

After seeing the show numerous times and talking to musical theatre aficionados, it became apparent that Evil Dead: The Musical was like the musicals people already loved. Much like the hit “Little Shop of Horrors”, it was funny, entertaining, and you could sing along to it. So what better way to connect with musical theatre-goers than by spoofing popular musical posters that the target was no doubt familiar with.

Within days of launching, the Evil Dead: The Musical poster campaign appeared on blogs around the world. They were featured in articles of local newspapers and torn from the walls they were posted on. The posters also later went on to be sold by the theatre. In the end, overall tickets sales increased by 30%.