Eurobest
HAVAS DÜSSELDORF, Dusseldorf / DEUTSCHE ASSET MANAGEMENT INTERNATIONAL GMBH / 2017
Overview
Entries
Credits
Background
Due to the current zero interest rate policy, conventional saving accounts can no longer beat the inflation rate – as a results, savers face a great loss of money.
Execution
The Evil Zero is omnipresent – online and offline. There is no escape. A multi-faceted guerilla tour, TV presence, widespread online activities and an augmented reality
app create a great buzz around the zero interest problem. All activities link to the products of DWS Investment – to end the zero interest horror.