Eurobest

Evil Zero

HAVAS DÜSSELDORF, Dusseldorf / DEUTSCHE ASSET MANAGEMENT INTERNATIONAL GMBH / 2017

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Case Film
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Overview

Entries

Credits

Overview

Background

Due to the current zero interest rate policy, conventional saving accounts can no longer beat the inflation rate – as a results, savers face a great loss of money.

Execution

The Evil Zero is omnipresent – online and offline. There is no escape. A multi-faceted guerilla tour, TV presence, widespread online activities and an augmented reality

app create a great buzz around the zero interest problem. All activities link to the products of DWS Investment – to end the zero interest horror.