To create a interesting and current communication that talks directly with the CI target audience: youths

Young people are always connected and looking for news. Based on this profile, we decided to transmit the experience of the new mobile site offering them what they most want when they travel: travel guides. So we came up with the QR Code Flags: minimalistic ads made from QR Codes. When scanned they provide tips and information about each country represented by the flag. The QR Code flags were published in specialized magazines and they could be detached becoming true pocket guides.

More than reinforcing the brand as the leader in the segment, the campaign also resulted in great numbers that made CI think of a sequel to the QR Code flags.

37.3% of open rate, more than double the avarage on the segment

Impressively 9.5 CTR

10% traffic increase on the mobile site during the week the e-mail was sent.

Thus, we achieved our goal, communicating the new mobile content and also offering a relevant message to the public of CI.