Cannes Lions

Exercise

MSTF PARTNERS, Lisbon / FUNDACAO PORTUGUESA DE CARDIOLOGIA / 2017

Film

Overview

Entries

Credits

Overview

Description

The story of the film is a very simple one: a Paddle player is practising but can not hit the ball the right way. He tries his hardest, he is sweating, he is running, but each ball ends up in the wrong place, on the net, or he simply can not hit it.

Throughout the film the audience gets the sense that he is not good at all for that particular sport, despite all his obvious effort.

The lettering reads:

"YOU DON’T HAVE TO BE A PRO AS LONG AS YOU PUT YOUR HEART INTO IT. EXERCISE”.

An Advice from Fundação Portuguesa de Cardiologia.

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