Cannes Lions
VISAR PLANEJAMENTO, Sao Paulo / BMW / 2011
Overview
Entries
Credits
Description
Proposal: A cultural happy hour, where artists open their ateliers and reveal their secrets, and, at the end of the exhibition, the following pieces were sold for the benefit of the nongovernmental organization Vida Jovem.
Also, each event marked the launch of a Mini model - especially customised by the host artists.
Execution
May, 13th 2010 – eventThe recording of the video clip for the song “I don´t care” with the singer Naná Rizinni, supported by Blackberry. 20 guests, amongst them Marisol Ribeiro, Camila Schain, Beto Pandiani, Flavia Lippi, Califa e Reinaldo Lourenço.June 09th 2010 – Serralheria Lounge 26 guests amongst them, Rico Mansur, Giuliana Romano, Lara Gerin, André Hidalgo, Tuca Reinés, Eduardo Srur e Renato Elkis.
August 19th 2010 – Gustavo Rosa Studio 72 guests, amongst them JR Duran, Brunete Fracarolli, Marcelo Faisal, Paulo Setúbal, Maria Cândida, Juca Chaves and Paulo Lourenço.
October 06th 2010 – Graziela Pinto Atelier; 15 guests including Ana Cury, Cecilia Echenique, Paulo Zoega and Sergio Morisson.
MINI Art Nights: Final Exposition October 27th 2010 – Exposition at Casa Glamurama, 170 guests - The campaign run according to the original plan.
Outcome
Published Articles in newspapers and specialized media such as: O Estado de São Paulo (Sonia Racy), Prop & Mark, Glamurama, Wish Report and Drops Magazine, IstoÉ Gente, Papo de Homem, Glamurama, Revista JP, Brasil Econômico.At the end of the exhibition, the pieces were sold, generating a total of 470,000 reais (four thousand seven hundred reais) for the benefit of the nongovernmental organization Vida Jovem.
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