This project was launched as a part of One Show Exhibition in Japan. To promote One Show and to earn more entries, we put a Gold Pencil trophy into a stuffed animal game machine, and placed it at the largest ad-agency in Japan.The machine, PENCIL-CATCHER, is connected to Internet.You can watch people who are trying to get the Pencil, cheer challengers, and try to get the Pencil by yourself.The real game-machine and peephole website earned strong viral energy.Nobody could get the pencil, but PENCIL-CATCHER website will tell you the place to catch more than 50 Gold Pencils every year.