Powerade’s “Expectations,” is one of many spots in the company’s “Power Through” campaign, a series of inspirational commercials meant to show athletes that all it takes is to overcome great odds is great dedication. This commercial begins with a coach telling a young female student that he doesn’t care how skilled, strong, or fast she is, he just doesn’t think it’s possible for her to play football simply because she isn’t a boy. While the coach’s voice rings in the background, the audience watches the girl in full football gear training in the pouring rain. young woman shows that with dedication and perseverance she can overcome anything, even the doubts of her coach.