Eurobest

Expectations vs. Reality

THJNK, Hamburg / AUDI / 2017

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Alternative drive systems are seen today as being sensible. But, unfortunately, we normally tend to think that being sensible is boring. So how can we make it clear to the target group that the Audi A5 Sportback, thanks to e-gas, not only offers economical driving, but also an attractive coupé design and lots of driving fun? With the simple Internet meme mechanic „Expectations vs. Reality“. We show in a fun way how disappointing reality often is in comparison to our expectations. But: when it comes to alternative drive system, it’s exactly the opposite. At least in terms of the Audi A5 g-tron Sportback.

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