Travel fairs in Malaysia are usually straightforward affairs – thousands will throng the many booths of participating brands, and demand the best deals. The usual gimmicks you'd see are clowns with balloons for kids, freebie giveaways, and spinning wheel games.

What Malaysians have come to expect gave us the opportunity to present something totally unexpected: The world's first mind-probing device that reveals one's perfect destination, as determined by your innermost desires.

Travel fairs are chaotic affairs. Every travel company is flaunting cheap fairs and accommodation.

Going in, you may have a few ideas of where to go on holiday.

But when met with such madness, you're bound to make hasty decisions.

How does one then make the right pick?

We decided to ease their confusion by introducing the Expedia Vacationizer.

A helmet that utilises UK-based MyndPlay's perfected dry sensor electroencephalohgraph (EEG)

brainwave technology to probe the minds of users, and identify the destinations that excited them the most.

Admittedly, it felt like we were using cutting-edge interrogation tactics.

Here's how it worked: Users would focus on pictures of various destinations on a screen, and the helmet would pick up their mental responses to the visuals.

Pictures that garnered the strongest mental feedback were deemed the perfect holiday choices.

Expedia then sealed deals by offering discounts for every perfect destination.

Over 50,000 visitors visited Expedia's size-challenged booth.

Approximately 1,235 people had their minds probed by the Vacationizer.

Holiday package sales amounted to RM270,000, exceeding the projected goal by 35%.