Cannes Lions
TAMSCHICK MEDIA+SPACE, Berlin / ACCIONA / 2009
Overview
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Credits
Description
Help the visitors to understand the compromise of Acciona: respect the environment and contribute to the development and well being of today’s and tomorrow’s generation.
Execution
This space is created for feeling, thinking, and experimenting with sensations. An environment where the visitor will be immersed in an imaginary world where each action taken by him has an immediate effect on the environment. The interaction with the projected graphic elements on the floor is done by simple movements of the visitors to be involved in the space in a very joyful manner. A series of imaginary scenarios give the public the chance to be conscious about the need of each individual to take action in a collective manner, in order to achieve changes in our environment.
Outcome
750.000 visitors and multiple honours: GOLD MEDAL of the Bureau International des Expositions (BIE), INTERMEDIA GLOBE GOLD, Merits at ADC NY and ADC Berlin.
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