Eurobest

Expositions

WIKTOR LEO BURNETT, Bratislava / HEINEKEN / 2016

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Demo Film
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Overview

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Overview

Description

Zlaty Bazant 73 is a new beer brewed according to the brands

oldest recipe from 1973. The new beer recieved a campaign just

like in the 70s. To be as authentic as possible, we found an

outdoor solution everyone will remember - store window display in

a shopping mall from the communist era. The store display also

invited people to the pop-up Pub 73, where they could be among

the first to try the new Zlaty Bazant 73.

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