Our idea: To prove the speed of DHL, we’ll let time speak for itself.

Execution: We built a large standing clock which substituted the delivery people (from various providers) for the hands. The hour and minute hands showed competing providers, whereas the second hand was the DHL carrier – who was en route around the clock and overtook the sluggish competition once every minute.

At Berlin-Tegel Airport alone, over 40,000 people walked past the clock – most of them business travellers