Cannes Lions
SMFB, Oslo / IKEA / 2017
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Ikea was opening a warehouse close to the city center of Oslo. This is the first warehouse that is so close to the city. To illustrated that Ikea now would come much closer to the city we moved parts of the warehouse out in the city center. we extended the customer radio to suddenly appear in parks and on sidewalks, Ikea employees became living service boards, and we we took the store signs a couple of thousand meters longer.
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