In our everyday life, our client is the focus of the attention of some “Sky-angels”, that know what are his expectations and take care of him. They consider with care each initiative, to deliver the most fitting to each group of clients.

The angels are attentive and take their role very seriously, although they maintain their peculiar characteristics.

Campaign launched with main awareness and activation Objectives, to which we added a specific promotion (“Bonus”) in December. All campaign was constantly supported by Web and Direct communication, with the launch and relaunch of each individual benefit/activity.

1x60” spot for the launch + 1x30” cut + 2x15” cuts.

1x30” spot + 15” cut on Specific Bonus Campaign.

1x new website, with dedicated, under registration area + public. Each tier has its own design elements.

3x content promos with exclusive extra tag-on.

Sky Magazine print page

DM and DeM for launch

Banner and Domination Web Campaign on Sky.it.

Internal communication.

Direct Communication campaign, per tier, per cluster, on specific initiatives.

Launch: Nov.17th, 2015;

Start Bonus campaign December 2015.

Run of campaign November ’15 through February ‘16.

Over 1 MM di customers subscribe extra;

Over 75% of awareness reached;

Positive impact on Sky NPS (Net Promoter Score) since extra has been launched;

+3,5 MM of unique users on extra website and +30 MM web-views