Using the "Before" and "After" pictures of the female model, we divided the "Before" pictures into 40 perforated segments, with each segment revealing a prize printed at the back when peeled.

When all of the perforated segments have been removed, the clearer, wrinkle-free face will be revealed.Customers will get to peel from the poster and get a prize after every purchase of the product.

The poster was placed prominently near the cashier or at the store entrance, thus even non-participants can clearly see how Extraderm works. With the clear, simple and effective product demonstration and the prize incentive, sales of Extraderm rose by 50 %.