Cannes Lions

EYE

LEO BURNETT SYDNEY, Sydney / CANON / 2014

Case Film

Overview

Entries

Credits

Overview

Description

Imaging has become almost disposable these days with the rise of Instagram, etc. Or, worse still, it is locked away on a hard drive and forgotten about.

Canon wants people to join them on a creative journey, a digital experience where people can do much more than just capture images. Canon encourages and enables people to capture, manage and create.

This film celebrates the fact that ‘No one sees it like you’ and calls on the viewer to begin their imaging journey at canon.com.au

Execution

Original

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