Cannes Lions

EYE BANK

AFRICA PROPAGANDA, Sao Paulo / HOSPITAL DA CIDADE / 2007

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This banner was made for the Hospital Santa Casa de Misericórdia Eye Bank. The objective was to call attention to the idea of donating corneas. The piece was strategically posted on lewd sites (explicit sex, indecent jokes etc).As these sites are an extremely inexpensive media, it was possible to create a massive release for the piece.