Cannes Lions
BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City / EYE REPUBLIC / 2010
Overview
Entries
Credits
Description
Eye Republic is an Ophthalmology Clinic with branches around Metro Manila.
As is customary for a company, they wanted a new design for a simple giveaway, for both regular and new patrons of the clinics.
Execution
We designed and manufactured business cards for the clinic - but the cards served a double purpose of being actual, usable magnifying reading glasses. The business cards became a handy gadget which guests actually got to use and associate with the clinics straightaway.
Outcome
The cards were distributed in the branches of the Eye Republic Clinics across Metro Manila, and were an instant hit. They immediately ran out, inspiring the clinics to order more batches. The clinics also reported an increase in new guests, as well as regular patrons availing of their routine eye check up.
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