Cannes Lions

EYES

Y&R SHANGHAI / SINGAPORE ZOOLOGICAL GARDENS / 2014

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Executed in Shanghai Century Park

Outcome

Images of the billboard came alive in social media, where photos and time-lapse footage of the experience were reposted and shared by many thousands. In just a month the number of tourists visiting the night safari home page increased by over 5%.

Similar Campaigns

8 items

TEAM TALK

BBH, London

TEAM TALK

2015, RUGBY WORLD CUP

(opens in a new tab)