Cannes Lions

EYES

Y&R SHANGHAI / SINGAPORE ZOOLOGICAL GARDENS / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Executed in Shanghai Century Park

Outcome

Images of the billboard came alive in social media, where photos and time-lapse footage of the experience were reposted and shared by many thousands. In just a month the number of tourists visiting the night safari home page increased by over 5%.

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