Cannes Lions
GREY GERMANY, Dusseldorf / UNICEF / 2017
Awards:
Overview
Entries
Credits
Description
To remind people what war really means, we had to make them see it through fresh eyes. And we did it in a simple yet disruptive way: by taking the typical pictures from the war in Syria and comparing them with pictures people may not have seen before or might have forgotten - the beauty of Aleppo in peaceful times. To do that we used 3D cinema technology in a completely new way, to let the audience really feel the shocking contrast between Aleppo as it was and as it is now.
Execution
We used modern 3D cinema technology like it’s never been used before. We placed two different films above each other. One of the films only consisted of vertical light waves, while the other only consisted of horizontal ones. Both films showed scenes from Aleppo that always matched each other in location, subject and perspective. But whilst one film showed the beautiful city of Aleppo before the war, the other showed the real face of war. So by simply closing one eye or the other the audience with their regular 3D glasses could switch between the before and after pictures.
Outcome
We used modern 3D cinema technology like it’s never been used before. We placed two different films above each other. One of the films only consisted of vertical light waves, while the other only consisted of horizontal ones. Both films showed scenes from Aleppo that always matched each other in location, subject and perspective. But whilst one film showed the beautiful city of Aleppo before the war, the other showed the real face of war. So by simply closing one eye or the other the audience with their regular 3D glasses could switch between the before and after pictures.
Similar Campaigns
12 items