As a brand that constantly stands for true self, being diversified and inclusive, Budweiser encourages people to express their true selves and support LGBTQ+. On Chinese Valentine's Day , which is supposed to encourage people to express love, LGBT are deprived of the right to express love publicly.

EYES TALK, a language that will never go "404". Love, might have varied in words, yet shows no differences in eyes, and is equally poetic and beautiful, for all different kinds.

There are 70 million LGBT in china, equivalent to population of France, but no brand dares to support them, stand with them, even become a brand partner with them. However, all love is love. Love, might have varied in words, yet shows no differences in eyes, and is equally poetic and beautiful, for all different kinds.

Collaborating with world-famous LGBT magazine Attitude, Budweiser launched 3 EYES TALK stories, with no dialogues, on the Chinese Valentine's Day, and even brought the audience to EYES TALK their own love in our offline VIP exhibition - Eyes Talk Poem Project.

EYES TALK rooted deep and penetrated within LGBT community with love expanding its meaning and showing diversity. 1000+ love stories have been voiced. We trigger 57k audience to express their heart- felt resonation, 1000+ eye-gazine distributed, 5.5M awareness and 42k social buzz. 1/7 of China's LGBT was reached. Budweiser presents to the world that love of all kinds is equally beautiful and authentic