Cannes Lions
DDB PARIS, Paris / NIKE / 2005
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Description
Sending 100 collector shirts (with mud and false blood) of the French Rugby team with the number 4 on the back to the sports journalists, the whole French team and the French rugby VIPs the day of the game. On each shirt was stuck a "bill" on the concept "the price to pay" for 100 caps with all the career injuries of Fabien Pelous.
Outcome
Shirt mentioned and shown on the French TV broadcast "L'Equipe du Dimanche." Press: advertising magazine CB News and sport's newspaper "L'Equipe." An enthusiastic feed-back from Fabien Pelous himself and the French team trainer Bernard Laporte.
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