Cannes Lions

FACE RETIREMENT

STARCOM MEDIAVEST GROUP, Boston / BANK OF AMERICA / 2013

Case Film
Case Film

Overview

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Overview

Description

What do you do when most young American aren’t saving enough for their future? You bring the future to them and show them how Father Time is a mother. Face Retirement is an online experience that ages users’ photos and shows them what they’ll look like in the future. And how ugly prices will be. Research shows that when people come face-to-face with their older, under-prepared selves, they’re more likely to save more for tomorrow. Since launch, we’ve earned nearly a million site visits, 9 million social impressions, 569 major media placements and seen by millions on NBC’s Today Show.

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