Cannes Lions

FACEBOOK

FACEBOOK, San Francisco / FACEBOOK / 2015

Awards:

2 Shortlisted Cannes Lions
Case Film
Case Film
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Case Film
Presentation Image
Supporting Content
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Case Film
Presentation Image
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Film
Film
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Case Film
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Online Video
Presentation Image
Presentation Image
Presentation Image
Film
Film
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Online Video
Film
Online Video
Presentation Image
Supporting Content
Presentation Image
Supporting Content
Case Film
Supporting Content
Presentation Image
Presentation Image
Case Film
Supporting Content
Presentation Image
Supporting Content
Supporting Content
Online Video
Presentation Image
Presentation Image
Presentation Image
Supporting Content
Film
Film
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Presentation Image
Case Film
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Overview

Entries

Credits

OVERVIEW

Description

This branded content campaign ran in the UK and Canada. The regulations imposed by TV stations, broadcasting, companies and other regulating bodies weren’t as significant as the technical limitations associated with the content they govern. Our goal was to create a highly shareable branded content campaign, so it had to live online.

Execution

These videos were posted as content on the Facebook's brand page, and then shared in people's News Feeds as promoted posts. The place where people need to hear from Facebook about how to use the platform.

Outcome

This campaign reached 58M people in the US and Canada, and the videos were viewed over 18M times. There was a strong response from the community: 26k shares, 194k likes, and 12k comments. People thanked Facebook for taking the time to offer help. Many commenters noted that they appreciated the tone, voice, and sense of humor.

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2022, FACEBOOK

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